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What is Alt Text?
Alternative Text, or Alt Text, is an important, yet frequently overlooked component of a web image. Simply put, it’s a short description of an image. You probably have seen it before – inside an HTML element it looks something like this: <img src=”pink-coffee-cup.jpg” alt=“Pink coffee cup on wooden table“ />. When uploading or editing an image in your WordPress Media Library you’ll come across the Alt Text field as well.